：政务微信作为我国政府提供公共服务的独特方式，应用日益普及，如何对政务微信服务质量进行有效评价成为亟待解决的问题。文章从政务微信服务过程、服务载体、服务内容和服务结果四个方面出发，基于用户满意度，从便捷性、移情性、响应性、可靠性和保证性五个维度构建了政务微信服务质量评价模型，并以“武汉发布”为例，进行模型检验和实证研究，对“武汉发布”服务质量的提升提出了建议。

As an unique way of service, the government WeChat is increasingly applied and the evaluation of this service is waiting to be solved. The author investigated the process, carrier, content and result of this kind of service and constructed a model to evaluate people's satisfaction concerning convenience, empathy, responsiveness, reliability, and security. The model was used to examine Wuhan Release and suggestions were put forward to Wuhan government for better service.