Wang Fang Zhu Xuekun Liu Qingmin etc.
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The rapid iteration and wide application of generative artificial intelligence (GAI) technology have demonstrated its immense potential in driving economic and social development. At the same time, it also brings challenges and risks. Based on a comprehensive review of relevant literature, this paper identifies the key technologies, development history, and application scenarios of GAI, analyzes the risks in data training, model building, and content generation, summarizes the risk governance strategies for GAI, such as implementing data quality control throughout the entire lifecycle of GAI, enhancing technical capabilities to manage AI risks, optimizing organizational structures for adaptability, and strengthening the constraints by accountability mechanism and technical standards. Additionally, this paper proposes that the future development of generative artificial intelligence should adhere to the principle of balancing innovation with risk management, improve the system of policies, regulations, and technical standards, establish a diverse and inclusive framework for international cooperation and governance, and fully stimulate the vitality of enterprises. This study is expected to provide reference for GAI related research, technology development, and policy making.