Zhang Ning Chang Shuaifeng Yuan Qinjian
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The cultural tourism metaverse is the next new stage in the development of existing digital cultural tourism, and it is of great significance to explore the influencing factors and mechanisms of user participation satisfaction for in-depth understanding of this information behavior. Based on the research framework of transaction model of stress, this study combined the relevant variables of technology mindfulness, technology pressure, usage and satisfaction theory and flow theory to construct an influencing factor model of user satisfaction in the cultural tourism metaverse. Through questionnaire survey, 396 users with digital cultural travel experience were investigated, and then empirical analysis was conducted. The results show that orientation in the present, openness to novelty and awareness of multiple perspectives in technical mindfulness negatively affect techno-overload, techno-iteration and techno-complexity in technostress, respectively. Techno-overload, techno-iteration and techno-complexity under technostress all negatively affect the immerse experiences; Immerse experiences positively affect satisfaction; Demand satisfaction regulates the positive impact of immerse experience on satisfaction; Through the analysis of the mediation effect, it is found that techno-overload, techno-iteration and techno-complexity play a partial mediating role between that orientation in the present, openness to novelty, awareness of multiple perspectives and immerse experience, the immerse experience plays a complete mediating role between techno-overload and satisfaction, and the immerse experience plays a partial mediating role in, techno-iteration, techno-complexity and satisfaction. The research results deepen the understanding of the impact of technical factors on user experience and satisfaction in the cultural tourism metaverse, and provide valuable countermeasures and suggestions for platforms and users.