Zhao Yuxiang Liu Zhouying Xu Weihan
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This paper examines the role of relevant gamified elements in inspiring users participation from the perspective of gamification. Firstly, this paper reviews the literature on gamification and its application in citizen science platforms. Then, 16 gamification elements of the citizen science platform are divided into four dimensions, namely task design, interaction design, feedback design and reward design, and the related reliability and validity are examined. Next, gamification elements of the citizen science platforms are classified into attractive, one-dimensional, must-be, indifferent and reverse quality, and the weights of gamification elements are calculated by using Kano model. The results show that weights of the task completion reward and stage reward in reward design dimension, the ranking in interaction design dimension, difficulty identification and story plot in task design dimension, and real-time information feedback in feedback design dimension play important roles. Finally, this paper puts forward some suggestions for the gamification design of citizen science platforms based on the findings.