Ma Jie Jia Huizhen
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Reading promotion represents the trends of the library development with its elements of subject, object and environment, which provides specific services to its users. This paper extends triadic reciprocal determinism (TRD), which is one of the representative of Bandura` social cognitive theory(SCT), to the situation of reading promotion field. Theoretically grounded in the three-component model of TRD and by interpreting the applicability of TRD, the theoretical framework, which covers three main factors of reading promotion, users' internal personal factors and users' reading behavior, is constructed, aiming to help enrich the theoretical system of library reading promotion. Based on TRD,this article introduces self-efficacy, which affects human behavior through four processes of cognition, motivation, choice and affect, into the constructed model to elaborate the interactive causality between user's internal factors and reading behavior within the model of reading promotion triadic reciprocal determinism, aiming to interpret in details the mechanism of user reading self-efficacy through reading cognitive, reading motivation, reading emotion and reading choice. Thus the paper provides value to library reading promotion from the perspective of user`s reading self-efficacy.