Yang Ruixian Quan Mingzhe Wu Yaqian Wei Ziyao
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Based on the social exchange theory, a measure model of knowledge exchange efficiency in academic virtual community is constructed to determine the index system of knowledge exchange efficiency evaluation, and to calculate the efficiency evaluation value; Taking the technology acceptance model as the framework, the factors that influence the knowledge exchange efficiency in academic virtual community is explored, and then a integrated model of the influential factors on the knowledge exchange efficiency is constructed, including the value of knowledge exchange efficiency and the hypothesis of our research; Using the questionnaire survey, the overall distribution of the evaluation of knowledge exchange efficiency and the influential factors analyzed, and some countermeasures and suggestions for the problems found are put forward.Overall, knowledge exchange efficiency of most researchers in our country are lower than average, and the knowledge exchange efficiency of male researchers is significantly higher than that of women; Age, period of scientific research, education level and professional technical title have significant positive influence on knowledge exchange efficiency; User's perceived ease of use and perceived usefulness have significant positive impacts on the efficiency of knowledge exchange, between which knowledge exchange intention plays a mediating role partly, and a part of characteristics of knowledge exchange entities play a regulating role on knowledge exchange intention.