Peng Qiuru Yan Sulan Yang Bo etc.
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Choosing newspaper articles which are less concerned in academia as research subjects, this paper proposes a compound evaluation model combining the academic influence and social influence and builds an innovative and feasible evaluating scheme to measure the influence of newspaper articles, so as to improve the evaluation system of scientific publications. Based on the perspective of integrating citation measurement and Altmetrics, this paper selects the evaluating indicators for academic and social influence drawn from the citation numbers and the web-based altmetric resources according to the different features of newspaper articles. Based on the theory of Analytic Hierarchy Process, coefficient of variation, TOPSIS and Grey Relation Analysis, the evaluation indicators and compound evaluation model for newspaper articles are constructed. Taking the articles published on the theoretical pages of Guangming Daily as the evaluation objects, the complete evaluation process from the indicator data collection to the final result calculation is finished, and the feasibility of the evaluation method is verified. The theoretical analysis and empirical research show that the compound model integrating citation measurement and Altmetrics for the influence evaluation of newspaper articles works and the findings are persuading. The strategy combining TOPSIS with Grey Relation Analysis can effectively avoid the problem of heterogeneous features between different indicators, and also tolerate some poor distributions or missing data.