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15 October 2016, Volume 36 Issue 05
    

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  • The Value Orientation of Government Information Resources in Different Media
    Luo Xianchun,Pang Jinjing
    图书与情报. 2016, 36(05): 1-8,24.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    The media are changing with social environment and technology improvement and in the process multidimen sional effects are produced on the generation, change, and realization of the value of government information resources. In the traditional media management value orientation is generated, and in on-line media, service orientation and gover nance orientation in the self-media.
  • The Inspiration Governnent Infornation Resource Value  Measurenent
    Yuan Bingjie,Luo Xianchun,Yao Ming,Li Lingsi
    LIBRARY&INFORMATION. 2016, 36(05): 9-17.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    The value of government information resources is reflected in e-government performance, systems and ser vices. Through evaluating the methods and models of e-government construction and services, we found the methodsstudy are mainly from the application of government performance and social aspects. The study of the model, mainlyfrom information science, economics, public administration and information disciplinary perspective and other technical measures to build the model. These methods and models on the one hand to measure the value of government information resources, on the other hand also provides inspiration for independent measurement path, pattern and perspective and so on.
  • The “Self-service” Realization Approach of Government Information Resource
    Zhu Ying,Luo Xianchun
    图书与情报. 2016, 36(05): 18-24.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    The research shows that the citizens present wide coverage,diversification and humanization demands for thegovernment information resources of the information disclosure. In order to meet the citizens' demands for the govern ment information resources,we construct a self-help information service system that is composed of acquisition and background matching modules based on personalized value appeal,citizens of personalized customized services moduleto achieve the value of government affairs information resource
  • The Levels and Realization of Government lnformation Resources Value
    Han Nana,Luo Xianchun
    图书与情报. 2016, 36(05): 25-33.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    Under the trend of big data application, the value levels of government information resources are graduallyexpended. It can be divided into knowledge value, basic application value and advanced application value with the in creasing of the levels. The complexity of these values, achievement process is also enhanced from the low level to the high level. Knowledge value is achieved by publicly showing the government information resources; basic application value can be realized through sharing the government information resources by government agencies, social organiza tions and individuals; advanced application value is gained through exploring the government information resources in innovation to supply the product by the enterprise.
  • Practice and Enlightenment of Commercial-type Visual Search System Construction
    Zhang Xingwang,Xiang Honghua,Bo Xue
    图书与情报. 2016, 36(05): 34-39.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    Commercial visual search system is the most important part in the current visual search applicationresearch. Systematic analysis of the system can provide an important reference for visual search theory and ap- plication research of digital library . Through a research of the domestic and foreign commercial visual searchsystemconstruction, classification was made and one representative case was analyzed and compared.Thenproblems which should be paid attention to in the construction of present digital library of visual search system were pointed out, including the system of field oriented, ethics and the law, the standard of collection and processing, resource copyright and platform security.
  • Research on the Construction of Mobile Visual Search Engine for Digital Library
    Zhang Xingwang,Zheng Cong
    图书与情报. 2016, 36(05): 40-47.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    As an important part of big data, visual big data resources have a high degree of field dependence on the mechanism and the law of the conversion. This article from the digital library mobile visual search engine field depen dence analysis, using the modular design of the business process, based on this, puts forward the adaptive evolution of digital library can be a domain oriented, and mobile visual search engine. Finally, the function modules of the engine are analyzed, and the characteristics of the adaptive and the evolution of the engine are   discussed.
  • Study on Acquisition, Organization and Description of the Visual Resources of In tangible Cultural Heritage in Big Data Era
    Zhang Xingwang,Lu Qiao,Tian Qing
    图书与情报. 2016, 36(05): 48-55.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    Visual resources of intangible cultural heritage, such as text, images, audio and video, and 3D models of digitization system have become an important carrier of information. Research on digitalization technologies of visual in tangible cultural heritage resources contributes to the promotion of intangible cultural heritage protection. Based on an analysis of present situation in the protection of intangible cultural heritage, methods are put forward for the acquisition, organization, understanding and description of the visual resources of intangible cultural heritage and visual search and interaction patterns are analyzed from the perspective of case analysis.
  • Cross-border Marketing and the Original Purpose of Public Cultural   Service一the Future of Public Library Marketing
    Zou Jinhui,Ke Ping
    图书与情报. 2016, 36(05): 56-61.
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    This author introduces psychological continuity model to explain the value of cross-border marketing, and regards cross marketing as the path for the future marketing of public library, but also stresses that the original purpose of public cultural service should be kept in the heart.
  • Empirical Research on the Marketing Case of Xiamen University  Library
    Cheng Xiaolan
    图书与情报. 2016, 36(05): 62-69.
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    This article outlines the international marketing award winning projects of university libraries awarded by International Federation of Library Associations and Institutions   (IFLA) over the years, and then takes Xiamen University Library project (Tuan Time) as the research subject. The characteristics, strategy and activity organization of the marketing are introduced and analyzed so as to share its successful experiences with university libraries in  China.
  • The Library Brand Building and Marketing in the Era of Big Data
    Zhang Haoru
    图书与情报. 2016, 36(05): 70-75.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    The brand of library possesses feature of commonweal, openness, characteristics and recombination. At pre sent, main content of the library brand building and marketing are: brand establishment and cultivation, brand registra tion, marketing promotion and so on. There are several problems of the library brand building and marketing in the big data era, including insufficient attention, absent data support and precision marketing, and deficiency interactivity. So we need to change thought, implement data analysis and making strategy, in order to promote the library brand building and marketing in big data era.
  • British Public Digital Culture Service Marketing and Its Enlightenment——A Case Study of“Cultural Online" Project
    Dai Yanqing,Tao Zeyu
    图书与情报. 2016, 36(05): 76-80,75.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    Through the Internet analysis of British Culture Online Project from the aspects of user experience, physica-l display, channels, personnel, personalized service, user loyalty and cooperative marketing, we found that in the process of service marketing,British Culture Online Project is not only focuses on user experience, user evaluation and feed back, but also pays attention to multi-channel publicity and promotion, for example, it has rich and varied cultural art show forms. The author proposes that China libraries should pay attention to discovering the service needs, experience and perception of users, and also pay attention to spreading our country’s public digital culture in multi-channel and multi-angle, enhancing the visible display of art and culture, and reinforcing win-win cooperation with other agencies.
  • lnvestigation and Analysis of Equalization Services in Hong Kong Public Libraries
    Yan Beini,Xie Hejia
    图书与情报. 2016, 36(05): 81-89.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    Using network survey, literature survey and reference survey to collect data and information, this paper ana lyzes public library system of Hong Kong. The equalization services' situations of public libraries in Hong Kong are shown form five aspects which are systematic management structure, networked distribution, personalized reader service, intelligent service mode, and reading promotion. The author believes that equalization services of public libraries inmainland China can be promoted through exploring the model of central-branch library, gaining more support from local government, enhancing the capabilities of service to vulnerable groups, constructing smart library, and reading promotion innovation.
  • Advances in Library 3D Printing Service Abroad: Research and Practice
    Zhu Na,Zhang Yuanyuan
    图书与情报. 2016, 36(05): 90-96.
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    This paper interprets the current situation of library 3D printing service abroad, with a view to providing a useful reference for the development and improvement of library 3D printing service in China. It discusses the situation from five aspects based on the methods of literature research and case study. The study shows that it is of great practical significance to implement 3D printing services in the library, the levels of library 3D printing service appear to fit into three categories: self-service, mediated service and space-based service. The contents of planning and implementation include equipment selection and management, promotion and outreach, costs and charges, staff training, user education, health and safety issues, user behavior ruling, and service evaluation. Library should develop related service provision and pay attention to copyright issues. The optimization strategies include recruiting student assistant, constructing 3D model repository and implementing booking system.
  • lnvestigation Study on the Recognition and Demand of Professional Librarians, A bility in Academic
    E'Lijun,Wang Qiyun
    图书与情报. 2016, 36(05): 97-104.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    The status of recognition and demand of professional librarians' professional ability in academic library is in vestigated by questionnaire, and the number of professional librarians in academic library, recognition and demand of the ability that professional librarians should possess, classified management and training of the librarian in academic library are analyzed. Suggestions are put forward for librarians' professional ability development in academic library: the definition of professional librarians and assistant librarians be made clear; the frame of professional ability be deter mined; professional ability promotion system be set up, and establish professional qualification authentication system be established.
  • Study on the Key Issues of Academic Quality Evaluation of Research Project
    Song Ge,Sun Jianjun
    图书与情报. 2016, 36(05): 105-109,104.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    In order to improve the performance of Science Fund and further stimulate the innovation of scientific re search in our country, the evaluation of academic quality of scientific research projects should be promoted. Its key problems have been analyzed, including the complexity of the design of the evaluation index system, the difficulty ofthe lagging and the non-dominant of social benefits and interdisciplinary research project evaluation. It is believed that these problems can be solved through the optimization expert selection mechanism, implementation of peer review, the establishment of facts database of evaluation indexes, revealing non-significant benefits by using the new evaluation index, establishment mechanisms of interdisciplinary review group.
  • Study on Micro-knowledge Service Based on Small Data of Researcher (II)一一From the perspective of system dynamics
    Li Lirui,Deng Zhonghua
    图书与情报. 2016, 36(05): 110-118.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    his paper summarizes elements and knowledge flow process of micro-knowledge services based on smalldata of researcher. On this basis, the authors established the system dynamics of micro-knowledge services which supports real demand of researcher and simulates it. The simulation results show that the model can validly reflect the key influential factors on process of personal micro-knowledge service from the perspective of privacy protection mechanism,collaborative incentive mechanism and cooperative co-construction mechanism, which reveals the directive approaches and strategies of improving micro-knowledge service capability.
  • Review on the Knowledge Discovery Technology Based on Linked Data
    Cui Jiawang,Li Chunwang
    图书与情报. 2016, 36(05): 119-125,136.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    This paper discusses the current status and future directions of the related studies of knowledge discovery technology based on linked data By Using IEEE,Springer,Google Scholar and other scholarly search engines and col lects papers about this subject from related conferences,such as COLD and KIELD,this paper makes a comprehensive study in this subject of research and classifies related papers according to the different knowledge discovery methods. Ingeneral,knowledge discovery based on linked data is still in the exploratory stage. There still exists some problems in the knowledge discovery based on linked data, such as the quality problem of linked data;and there is no unified frame work for those methods. Getting more convenient knowledge discovery methods based on linked data and building a u nified framework for them will be the focus of future research.
  • A comparison of Micro-blog and Web Search on the Ability of Meeting Users' lnfor mation Need——a Case Study with Sina Micro-blog Search and Baidu Web Search
    Liu Mingzhu,Yang Jianlin
    图书与情报. 2016, 36(05): 126-136.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    Based on the study of existing research results and expert suggestions, the information needs of users when searching in micro-blog are divided into 7 categories: news information, real time information, celebrity information, people information, public opinion, organization information and informative information. According to these categories, a questionnaire is designed to examine the ability of micro-blog search and web search in meeting users’ information need. A comparative study is conducted to show the differences of two search engines’ ability and the reasons behind the differences.
  • Ascribed or Achieved: the Reputation Building Process of Influential Libraries, Microblog——An Empirical Study of Sina Microblog
    Liu Yu,Hui Shengnan,Wang Mengying
    图书与情报. 2016, 36(05): 137-144.
    Abstract ( ) Download PDF ( ) Knowledge map Save
    The microblog is a useful tool for libraries to improve information service and publicizing. The research fo cused on how a microblog become an influential one in librarianship. Enlightened by reputation theory and social strati fication theory, ascribed and achieved processes were proposed as two basic ways to build the reputation of library’s microblog. 500 microblog’s and 314 pieces of original posted information were collected as the research data sample from Sina microblog. The findings are: (1) both ascribed and achieved mechanism have played an important role in the library microblog reputation building process;(2) the ascription process endorsed elite library microblog with first-mover advantage;(3) however, a library microblog without advantaged ascription still has the opportunity to become a famous and visible one by using their own initiatives.
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