From the service economy towards the experience economy, the every trade shows great concern about user experience,and information service based on the development of informationization and oriented to National Innovation is no exception. On thebasis of the characteristic analysis of the experience economy and the user behavior, this paper probes into the features andrequirements, content and value of user experience in the information service. With the application of user experience design,personalized service and interactive information service is greatly improved, thus promoting the development of information servicebased on the web-platform.