Yuan Haiwang
图书与情报. 2010, 30(01): 16-23.
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Be it a university or a public library, it has the responsibility to help enhance the public's reading and information literacy. A library is of strategic significance in fostering citizenship, building a civilized and harmonious society, and promoting skills of life-long learning-skills that can continually better the lives of the public, particularly the underprivileged. In order to fulfill its social responsibilities, a library must do a good job of public relations by utilizing all the means and tools it can lay its hands on. Using Western Kentucky University Libraries as an example, this article explores how that library engages in its public relations work by partnering with a local public library and a chain bookstore. In addition, the article also sheds some light on a few other means by which the library markets itself, including traditional and online media, specifically the Web 2.0 social networks.