Jiang Jie,Chen Fang,He Liangliang
图书与情报. 2014, 34(05): 61-64,124.
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Based on mass data and sophisticated technique, big data prediction can effectively guide business decision 一 making, optimize resource allocation, reduce administrative costs, and enhance education and scientific research levels. We focus on issues of violating ethical standards, such as results prediction infringing freedom, privacy disclosure infringing dignity, information monopoly infringing fairness, and stereotypes infringing justice, etc. The article proposes specific initiatives of constructing the system of ethical principles, such as respect, rubber, harmlessness, and sustainable development, which will express each free will, balance conflict of interest, inherit kind ethical opinions, realize the virtuous cycle of big data ecosystem, and promote harmonious development of human survival value and natural age一long development.