Motivations and Themes for Cultural and Tourism Integration Excursions in Rural Libraries from a Visitor's Perspective—— A study based on the Redbook APP

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Received date: 2023-07-20

  Online published: 2023-11-17

Abstract

The construction of rural libraries is an important element in the integrated development of culture and tourism. From the perspective of tourists, the article introduces the push and pull theory of tourism motivation and adopts the LDA topic analysis model and semantic network analysis with the help of the DivoMiner platform to analyze the corpus collected from the Red Book platform, and concludes that tourists' motivations for visiting the rural library culture and tourism fusion project include escaping from reality, self-expression, relaxation, obtaining a sense of accomplishment, increasing socialization and exploring stimulation; the attention of touring The themes include library, rural environment, transportation, and cultural and tourism integration; the conclusion of the semantic network analysis map is similar to it, which is mainly clustered around the four keywords: library, bookstore, countryside, and parking. Based on the results of the analysis, it is pointed out that efforts can be made to promote the construction of cultural tourism integration of rural libraries at six levels: environment, facility, integration, resource, service, and communication.

Cite this article

Wang Shaowei Huo Weigang Song Ruijie Tian Yuan . Motivations and Themes for Cultural and Tourism Integration Excursions in Rural Libraries from a Visitor's Perspective—— A study based on the Redbook APP[J]. Library & Information, 2023 , 43(05) : 89 -99 . DOI: 10.11968/tsyqb.1003-6938.2023071

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