The iterative development of information technology, the accelerated digital transformation of industry and the growing needs of healthy data have prompted the international community to gradually form a global consensus on data driving economic and social development. The normative governance of cross-border data under the symbiosis and complementarity of sovereign countries and regions has gone through a complex process from zero sum game to collaborative game, from fragment control to system governance, and from prohibition and restriction to soft constraint. In the face of subversive changes caused by Web3.0, blockchain technology and metaverse platform deeply building a new social system of mixing virtual and actual reality, it is urgent to outline an orderly cross-border baseline with unity, stability and universality, and build a people-oriented logical model for regulating cross-border data governance.