The digital collection is embedded into the cultural field, which is an important practice of the implementation and transformation of scientific and technological innovation in the post-COVID-19 era. It not only builds a new value link between creators and consumers through actively enabling the narrative logic of cultural and museum derivatives and digital cultural innovation, builds a rational distribution model of sustainable income, fully encourages the cultural protection, inheritance and dissemination of the integration of data and reality, but also exposes the unclear value standards, unclear ownership of rights, unfair transaction process, and the unstable application of laws.The operation process of the whole industry should implement the top-level design that pays equal attention to risk aversion and value support, strictly follow the existing laws and regulations, build a self-discipline framework for the emerging industry under multi-dimensional consensus, and prudently carry out self inspection and self-control of compliance. Through know deeply the cultural connotation of digital collections through the standardized operation mode, we can promote the high-quality development of cultural industry, and promote the continuous progress of human civilization.