With the maturation of the related technology system of the Metaverse, it provides a new development opportunity for the digital transformation of cultural tourism. The optimization of cultural and tourism performance content, the reconstruction of virtual cultural space, the reconstruction of resource protection methods, the creation of digital collection platforms, the construction of online cloud travel models, and the innovation of traditional cultural education and other application scenarios of the cultural tourism metaverse are analyzed. Key measures such as reshaping thinking, mining characteristics, building brands, expanding communication, and strengthening governance will empower the transformation and development of digital cultural tourism.