With the gradual clarification of the goals and roads of China’s new liberal arts, and the undergraduate major, big data management and application, has become one of the most important components in new liberal arts among all the interdisciplinary majors. Up to 2019, there are 82 colleges which have been approved to set up the undergraduate major, Big Data Management and Application. This study investigates the training objectives of 64 colleges and curriculum configuration of 10 colleges to analyze the current construction situation and existing problems quantitatively through content analysis. The results indicated that: (1) The training objectives vary according to the characteristics of the school or major, and the requirements for students' data intelligence quality are relatively insufficient; (2) the training path of most colleges is the combination of the knowledge background of economics and management and the technology of data science; (3) the training objectives have made requirements on the management, technology and application of big data, but the curriculum of big data management cannot match the knowledge and ability requirements in the target. Based on the above conclusions, this article puts forward suggestions for talent training programs of big data management and application major under the background and guiding ideology of the "new liberal arts" construction.