As an intangible cultural heritage, Chinese Zhi Ma culture belongs to folk woodblock prints. After more than a thousand of years, it has integrated Chinese traditional beliefs, folk culture and art creation into one, and becomes a rich and complex category of Chinese woodcut cultural heritage. Zhi Ma is usually used in folk, and as a carrier of popular faith, it is produced in many different places. It looks childish at first glance, but makes grand view. With its art aesthetic can be said to be particularly childish, into a great view. Paper horse not only has the artistic characteristics of dull fun, it has important cultural value of veneration, education and aesthetics. In the new era, due to the expansion of art field, Zhi Ma art symbol has a broader space for inheritance, application and circulation.