As a scientific prospect, big data has provided new vitality for the development of humanities and social sciences. Under this background, the humanities and social sciences big data research is becoming an academic focus. The paper summarizes the logic origin, development vein and main features of the humanities and social sciences big data research. On this basis, this paper analyzes the binary value dilemma of the humanities and social sciences big data research, and points out its value pursuit path of knowledge production transformation and humanistic implication strengthening. The paper considers that the integration of big data and humanities and social sciences is a kind of extension compared with traditional humanities and social sciences research. Moreover, the development of big data in humanities and social sciences needs to move towards "wisdom" to support the construction of new smart society.