Through the analysis of the influence of the adoption of digital technology and different types of intangible cultural heritage on the public, the factors concerning the suitable extent of different digital technology and solutions can be found to promote the development and utilization of information resources of intangible cultural heritage. This paper constructs a model of technology adoption in intangible cultural heritage' digital communication, and obtains the sample data through questionnaire survey and offline interview. The empirical study based on UTAUT model found that expectation of results and ease of use, intervention of others and promotion conditions have significant effect on public adoption and adoption behavior; gender, age and education also have a certain effect on it. Based on this, this paper puts forward some suggestions and comments on the application and adoption of information technology in the digital communication.