It is an innovative attempt for open education of university libraries to carry out academic literacy education through MOOC course. Embedded in the user's process is the key to the success of academic literacy education. Based on the data of MOOC learners survey, this paper analyzes the demand characteristics of learners' for academic literacy course, and puts forward the strategies, including full-cycle strategy, varying with different stages strategy, discipline-oriented strategy and integration with professional education strategy of academic literacy education embedded in university libraries.