Motivations of the Participants of Network Micro-class Community

  • Sha Yongzhong Yang Xinya
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Received date: 2017-10-13

  Online published: 2017-11-17

Abstract

Based on self-determination theory, this paper aims to construct an index system of motivations of the participants of network micro-class community. Network questionnaire survey, exploratory factor analysis and confirmatory factor analysis were used to cluster seven participation motivations. The result showed that for users of network micro-class community, conformity motivation and emotional motivation are not main motivations; social motivation and information motivation are relatively important motivations. Interest, learning and sharing motivations are most important participation motivations of network micro-class community. Therefore, it is concluded that the elements of the network micro-class community are the subject, output and interaction.

Cite this article

Sha Yongzhong Yang Xinya . Motivations of the Participants of Network Micro-class Community[J]. Library & Information, 2017 , 37(05) : 69 -76 . DOI: 10.11968/tsyqb.1003-6938.2017096

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