Every issue of Developing the Northwest was illustrated with pictures including temples, and pagoda, activities of monks, production of Tibetans and other minority people, original traffic styles, folk activities and important historical events. These pictures were good supplements to the magazine and are treasure resources for the study of Northwest China in 1930s. The advertisements in Developing the Northwest were mainly about books and journals, including almost all the mainstream publications studying the Northwest at that time. These advertisements are important to learn about the society and culture of that period.