Research on the Factors Influencing the Continuous Contribution Behavior of UGC Short Video Users and the Mechanism of Their Role

Wang Weijun Ye Jianmei Zhou Rui Huang Yinghui Huang Dawei

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Library & Information ›› 2022, Vol. 42 ›› Issue (05) : 31-40. DOI: 10.11968/tsyqb.1003-6938.2022067

Research on the Factors Influencing the Continuous Contribution Behavior of UGC Short Video Users and the Mechanism of Their Role

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