情报分析与情报工作

政府开放数据网站用户隐私政策阅读意愿研究*——基于SEM-fsQCA的混合研究

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  • (1.中南财经政法大学公共管理学院   湖北武汉   430073)
陈美,中南财经政法大学公共管理学院教授,博士生导师;穆尼热·吐拉甫,中南财经政法大学公共管理学院本科生;黄容霞,中南财经政法大学公共管理学院副教授。

收稿日期: 2025-06-16

  网络出版日期: 2025-09-08

基金资助

*本文系国家自然科学基金面上项目“公共数据开放利用的效果评估、影响因素与支撑研究”(项目编号:72474228)与国家社会科学基金“十三五”规划2020年度教育学一般课题项目“高水平行业特色高校一流本科建设路径研究”(项目编号:BIA200178)研究成果之一。

Research on Users' Intention to Read Privacy Policies of Government Open Data Websites——A Hybrid Study Based on SEM-fsQCA

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Received date: 2025-06-16

  Online published: 2025-09-08

摘要

探讨政府开放数据平台中用户隐私政策阅读意愿的影响因素,分析其多因素组态路径,揭示用户阅读隐私政策意愿的内在机制,能够为提升用户隐私意识、优化隐私政策设计提供理论支持与实践指导。文章基于隐私计算理论(扩展)与UTAUT2模型,首先通过问卷收集数据,以结构方程模型(SEM)分析隐私担忧、隐私保护意愿、绩效期望、社会影响等因素对用户隐私政策阅读意愿的直接影响;其次,结合模糊集定性比较分析法(fsQCA)识别多因素组合路径,以揭示用户隐私政策阅读意愿的多重驱动逻辑。研究发现,影响用户隐私政策阅读意愿的关键因素包括隐私担忧、隐私保护意愿、绩效期望、努力期望、享乐动机、便利条件和习惯,信任与社会影响结果不显著。最终识别出三种主要组态路径,包括隐私敏感型、社会信任型和便利依赖型,并从提升用户隐私意识、优化隐私政策设计、增强用户对隐私保护的信任等方面提出了建议。

本文引用格式

陈 美 穆尼热·吐拉甫 黄容霞 . 政府开放数据网站用户隐私政策阅读意愿研究*——基于SEM-fsQCA的混合研究[J]. 图书与情报, 2025 , 45(04) : 133 -144 . DOI: 10.11968/tsyqb.1003-6938.2025052

Abstract

Explores the factors influencing users' willingness to read privacy policies on government open data platforms, analyzes the multi-factor configuration pathways, and uncovers the underlying mechanisms of users' willingness to engage with privacy policies. The findings aim to provide theoretical support and practical guidance for enhancing users' privacy awareness and optimizing privacy policy design. Based on the extended privacy calculus theory and the UTAUT2 model, this study first collected data through surveys and used structural equation modeling (SEM) to analyze the direct effects of factors such as privacy concerns, privacy protection intentions, performance expectancy, and social influence on users' willingness to read privacy policies. Then, fuzzy set qualitative comparative analysis (fsQCA) was applied to identify multi-factor configuration pathways and reveal the multiple driving logics behind users' privacy policy reading intentions. The study found that the key factors influencing users' willingness to read privacy policies include privacy concerns, privacy protection intentions, performance expectancy, effort expectancy, hedonic motivation, facilitating conditions, and habits. Trust and social influence were found to have insignificant effects. Three main configuration pathways were ultimately identified: privacy-sensitivity, social trust, and convenience-dependence. Based on these findings, recommendations were made to simplify the language of privacy policies, improve the user interface design of privacy policies, and enhance users' trust in privacy protection.
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