文章旨在明晰用户数字资本和社会资本如何作用于旅游虚拟社区价值共创行为。通过问卷调研方式收集用户数字资本、社会资本和价值共创行为数据，采用结构方程模型方法分析数据。结果表明：用户数字接入与其价值共创行为并不直接相关，用户数字能力则具有显著的正向影响；用户数字资本的积累有助于增进其社会资本的持续累加，数字接入和数字能力对结构社会资本、关系社会资本和认知社会资本均产生显著的正向影响；用户结构和认知社会资本正向影响其价值共创行为，关系社会资本则产生负向影响。为提升旅游虚拟社区用户价值共创水平提供了理论支持和实践启示。

This study aims to clarify how users' digital capital and social capital influence collaborative value creation behaviors in virtual tourism communities. Through a survey, data on users' digital capital, social capital, and collaborative value creation behaviors were collected, and the data were analyzed using a structural equation modeling approach. The results indicate: User digital access is not directly related to their collaborative value creation behaviors; however, digital literacy has a significant positive impact. The accumulation of user digital capital contributes to the continuous growth of their social capital, with digital access and digital literacy having a significant positive impact on structural, relational, and cognitive social capital. User structural and cognitive social capital positively influence their collaborative value creation behaviors, while relational social capital has a negative impact. This research provides theoretical support and practical insights for enhancing collaborative value creation among users in virtual tourism communities.