为推动图书馆阅读推广的变革与优化，探索生成式人工智能对图书馆阅读推广的影响，文章采用逻辑推演的方式分析生成式AI对于图书馆阅读推广的作用关系，归纳图书馆阅读推广的服务转变内容。研究发现：生成式AI可以通过智能推广策划、智能推广营销、智能讲解咨询实现馆藏资源推广智能化；通过读者身份虚拟化、读物资源多元化、阅读场域沉浸化助推阅读活动场景化；通过读物信息精准推荐、读物内容深度解读、一对一式陪伴阅读促进读者发展精准化和个性化。

In order to promote the reform and optimization of library reading promotion, and explore the impact of generative artificial intelligence on library reading promotion, this paper analyzes the relationship between generative AI and library reading promotion by logical deduction, and summarizes the service transformation of library reading promotion. The study finds that generative AI can realize the intelligent promotion of library collection resources through intelligent promotion planning, intelligent promotion marketing, and intelligent guidance and consultation; promote the scenario-based of reading activities through the virtualization of reader identity, the diversification of reading resources, and the immersion of reading field; promote the accurate and personalized development of readers through the accurate recommendation of reading information, the in-depth interpretation of reading content, and the one-to-one accompanying reading.