乡村图书馆建设是文旅融合发展中的一项重要内容。文章从游客视角出发，引入旅游动机推拉理论并借助DivoMiner平台采用LDA主题分析模型和语义网络分析法，对从小红书平台收集到的语料进行分析，指出游客出于逃离现实、自我表达、放松身心、获得成就感、增加社交和探索刺激的动机前往乡村图书馆文旅融合项目游览，游览时关注主题包括图书馆、乡村环境、交通、文旅融合；语义网络分析图的结论与其相近，主要围绕图书馆、书屋、乡村、停车四大关键词聚类。由此可从环境层、设施层、融合层、资源层、服务层、传播层六个层面着力促进乡村图书馆文旅融合建设。

The construction of rural libraries is an important element in the integrated development of culture and tourism. From the perspective of tourists, the article introduces the push and pull theory of tourism motivation and adopts the LDA topic analysis model and semantic network analysis with the help of the DivoMiner platform to analyze the corpus collected from the Red Book platform, and concludes that tourists' motivations for visiting the rural library culture and tourism fusion project include escaping from reality, self-expression, relaxation, obtaining a sense of accomplishment, increasing socialization and exploring stimulation; the attention of touring The themes include library, rural environment, transportation, and cultural and tourism integration; the conclusion of the semantic network analysis map is similar to it, which is mainly clustered around the four keywords: library, bookstore, countryside, and parking. Based on the results of the analysis, it is pointed out that efforts can be made to promote the construction of cultural tourism integration of rural libraries at six levels: environment, facility, integration, resource, service, and communication.