阅读推广有助于营造并提升学习型校园文化氛围，是高校校园文化建设的重要组成部分。文章在分析面向大学生的阅读推广现状及存在问题的基础上，提出高校要聚焦大学生知识结构优化和阅读习惯的养成，构建和完善以大学生为主要对象的“大阅读推广体系”。随后从高定位、大协同、引领性、多元化等维度对这一体系进行理念及操作等方面的探索，进而分析了面向高校学生的“大阅读推广体系”建构对于深化高校人才培养规律的认识、推进高校现有人才培养体系的完善以及促进高校图书馆转型等方面的意义和价值。

Reading Promotion in colleges and universities helps to create and enhance the cultural atmosphere of a learning campus, which is an important part of constructing campus culture. Analyzing the current situation and existing problems of reading promotion for college students, this paper proposes that colleges and universities should focus on optimizing the knowledge structure of college students and developing their reading habits. Then, we build and improve the "great reading promotion system" with college students as the main object, and explore the concept and operation of this system from the dimensions of high positioning, great synergy, leadership, and diversification. Further, we analyze the significance and value of the construction of the "great reading promotion system" for college students in deepening the understanding of the law of talent training in colleges and universities, promoting the existing talent training system, and improving the transformation of college libraries.