元宇宙相关技术体系的日渐成熟为文旅数字化转型提供了新的发展契机。文章分析了文旅演艺内容的优化、虚拟文化空间的再造、资源保护方式的重构、数字藏品平台的打造、线上云游模式的构建、传统文化教育的革新等文旅元宇宙应用场景，探索通过重塑思维、挖掘特色、打造品牌、扩大传播、强化治理等关键举措，赋能数字文旅转型发展。

With the maturation of the related technology system of the Metaverse, it provides a new development opportunity for the digital transformation of cultural tourism. The optimization of cultural and tourism performance content, the reconstruction of virtual cultural space, the reconstruction of resource protection methods, the creation of digital collection platforms, the construction of online cloud travel models, and the innovation of traditional cultural education and other application scenarios of the cultural tourism metaverse are analyzed. Key measures such as reshaping thinking, mining characteristics, building brands, expanding communication, and strengthening governance will empower the transformation and development of digital cultural tourism.