随着信息时代的到来，传统的资源管理和服务模式正逐渐向一种更为开放和快捷的方式转变。包括红色文献资源在内的多种文献信息开始以数字化媒介为载体呈现在读者面前。在数字化转型的大潮中，如何实现红色文化信息资源的创新服务成为新一轮的热点。文章即以上海图书馆、中共四大纪念馆、上海师范大学等公藏机构研究的红色文化信息资源开发为例，探讨数字化转型中红色文化信息资源创新服务对于树立红色文化品牌，深化读者服务所起到的作用。

With the advent of the information age, traditional resource management and service models are gradually shifting towards a more open and fast approach. A variety of documentary?information resources, including Red Culture information resources, began to be presented to readers through digital media. In the tide of digital transformation, how to actualize the innovative service of red culture information resources has become a new round of hot spots. Taking the development of red culture information resources by Shanghai Library, Memorial Hall of the forth National Congress of the Communist Party of China & Shanghai Normal University etc. as an example, this paper discusses the role of the innovation service in establishing the red culture brand and deepening the reader service.