农村公共数字文化服务建设，是“十四五”期间乡村振兴及公共文化服务建设的重要内容。文章针对当前农村公共文化因重供给、轻需求而造成的“供需失衡”现状，通过问卷调查和现场访谈相结合的形式，搜集相关数据，运用扎根理论方法，以“淄川文化云”为例从平台化、需求侧和供给侧、供求契合三个维度分析了数字赋能农村公共文化服务的过程，提出了新时期实现数字赋能农村公共文化服务供需契合的作用机理。研究发现，“技术接受”是数字赋能农村公共文化服务供需契合的前提和基础，农村公共文化服务供需契合过程中要注重“线上线下相结合”。

The construction of rural public cultural service is an important content under the background of rural rejuvenation. In view of the current situation of "imbalance of supply and demand" caused by long-term emphasis only on supply in rural public culture, the author collected relevant data through questionnaire survey and field interview, and then grounded theory was used to analyze the process of digitalization enabling integration of supply and demand in rural cultural service from three aspects of platform, supply side and demand side, and the integration of supply and demand with Zichuan culture cloud as example, and the mechanism of digitalization enabling the integration of supply and demand was found. It is found that "technology acceptance" is the premise and foundation of digital enabling integration of supply and demand of rural public cultural services, and the importance of "combining online and offline" in the process of rural public cultural service supply and demand is emphasized.