：随着近年来我国新文科建设目标与道路的逐渐明确，大数据管理和应用本科专业成为重点建设的新文科交叉学科之一。文章采用内容分析法，对设立该专业的64所院校培养目标与10所代表性院校的课程体系进行调研，定性与定量分析当前该专业的建设情况与存在问题。研究发现：（1）当前已建设的大数据管理和应用专业培养体现了所在学校的特色，但对学生的数智素质要求相对欠缺；（2）大部分院校的培养模式为经管学科知识背景与数据底层技术的组配；（3）各校培养目标对大数据管理、技术和应用都做出了要求，但从课程设置上，大数据管理方面的课程与培养目标中的知识、能力要求未完全匹配。最后，文章在“新文科”建设的背景与指导思想下，对大数据管理与应用专业的人才培养方案提出参考建议。

With the gradual clarification of the goals and roads of China’s new liberal arts, and the undergraduate major, big data management and application, has become one of the most important components in new liberal arts among all the interdisciplinary majors. Up to 2019, there are 82 colleges which have been approved to set up the undergraduate major, Big Data Management and Application. This study investigates the training objectives of 64 colleges and curriculum configuration of 10 colleges to analyze the current construction situation and existing problems quantitatively through content analysis. The results indicated that: (1) The training objectives vary according to the characteristics of the school or major, and the requirements for students' data intelligence quality are relatively insufficient; (2) the training path of most colleges is the combination of the knowledge background of economics and management and the technology of data science; (3) the training objectives have made requirements on the management, technology and application of big data, but the curriculum of big data management cannot match the knowledge and ability requirements in the target. Based on the above conclusions, this article puts forward suggestions for talent training programs of big data management and application major under the background and guiding ideology of the "new liberal arts" construction.