：文章从文旅融合的两种话语方式入手讨论了文旅融合两种不同的语境——行政语境与专业语境，探讨了文旅融合的不同状态，以及这些状态在当前文旅融合背景下如何取舍，最后讨论了公共文化服务与旅游的融合问题，其中如何在融合中保持公共文化服务的公平性是一个值得重视的问题。

Beginning with two manners of utterance of culture and tourism, the administrative and professional contexts of the integration, the different modes of integration, and how to make choice under the background were discussed. The integration of public cultural service and tourism was also discussed, in which how to keep the equity of public cultural service is worthy of attention.