：大数据分析和云计算技术的发展催生出的智能推荐虽然一定程度给读者的阅读带来了便捷，但计算机信息处理的局限性会导致读者获取信息的范围习惯性受自己短时期内的兴趣引导，以至于获取信息不断收敛，就像蚕茧一般被困于“茧房”之中成为信息孤岛。为破除信息茧房这一困境，文章采用逆向思维提出零数据，以零数据和信息茧房文献调研为基础，分析了零数据破除信息茧房的本质，从零数据的获取、定性运用、交叉领域共享运用、创新推荐运用等方面提出了运用零数据破除信息茧房的策略。

The development of big data analysis and cloud computing technology has led to intelligent recommendations that have brought convenience to readers to some extent. However, the limitations of computer information processing will cause readers to obtain information guided by their short-term interests habitually, so that they are trapped in the "cocoon room" and becomes an information isolated island. In order to solve the dilemma of information cocoon, the author uses reverse thinking to put forward zero data, and based on zero data and information cocoon literature research, the nature of information cocoon through zero data is analyzed and strategy is put forward to break the information cocoon by zero data acquisition, definition, cross sharing and innovation recommendation.