：文章运用数据收集分析法，分析了图书馆工作中出现的零数据现象，对图书馆阅读推广中的零数据进行了分类，构建了基于零数据理论的阅读推广模型，认为图书馆在未来的阅读推广工作中应增强对零数据的重视，建立相关零数据的收集、分类与智能分析决策体系，将有助于提升阅读推广工作的广度和维度，进一步完善智慧图书馆数据体系和图书馆管理与服务。

This paper analyzes and clarifies the zero data in the library reading promotion, provides the corresponding strategy for the zero data problem, and constructs the zero data theory applied in the library reading promotion model, which help to eliminate the blind spot and the short board of the library reading promotion, so as to make the National Reading work more refined. In this paper the method of data collection and analysis are used to classify the zero data in reading promotion, and to construct the model of reading promotion based on zero data theory. The author believes that the library should pay more attention to zero data in the future reading promotion, and establish the decision-making system of collection, classification and intelligent analysis of relevant zero data, which will help to improve the breadth and dimension of reading promotion, the data system, library management, and service of smart library.