：文旅融合发展是当前一项重要的国家建设方针。由政府主导推进的公共服务是促进文旅融合发展的重要保障。促进文旅融合发展的公共服务建设有两大途径：一是公共文化服务建设转型中融入旅游要素，如将设施空间打造为旅游目的地，研发适合旅游需求的文创产品，拓展旅游信息咨询服务，组织策划适合旅游特点的文化活动等；二是旅游公共文化服务中加强文化赋能，包括外部交通、公路服务区、旅游集散中心、内部交通、停车场、旅游交通服务、旅游标识系统、游客服务中心、旅游厕所、智慧旅游等方面。

The integrated development of cultural and tourism (IDC&T) is an important national policy. The public service promoted by the government is an important guarantee for the IDC&T. There are two major ways for the IDC&T. The first way is to integrate tourism elements into the transformation of public cultural services. For example, the facility space will be built as a tourist destination, research and development of cultural and creative products suitable for tourism needs, expansion of tourism information consulting services, and organization of cultural activities suitable for tourism characteristics. The second way is to strengthen cultural empowerment in tourism public services. For example, in the areas of external transportation, road service areas, tourism distribution centers, internal transportation, parking lots, tourist transportation services, tourist identification systems, tourist service centers, tourist toilets, and smart tourism, cultural functions are strengthened. The IDC&T promotes the smooth transformation of economic and social development.