：深化文化和旅游体制改革，统筹推动文化事业、文化产业和旅游业融合发展，为公共文化服务创设了融合改革、转型升级的重大机遇。以此为契机，能够在更为宽广的文化领域中甚至经济社会发展大局中为新时代公共文化准确定位，也可克服传统公共文化服务大水漫灌、泛娱乐化、底色不明等突出难题。文章从社会事业与社会生产之间的关系、社会需求-社会供给-社会生产之间的链式传导和交互作用机理，分析了公共文化服务融合创新的必要性、必然性、现实性及意义和路径，并结合实践进展选取典型案例加以说明。

Public cultural service meets an important opportunity when the government plans to deepen the institutional reform in culture and tourism so as to propel the development of cultural career, cultural industry and tourism as a whole. Public culture in the new era can find its exact position in general culture and the social economic development with this opportunity, and many difficult problems may be solved. The necessity, reality, meaning, and paths of the integration and innovation of public cultural service are analyzed from the relation of social undertaking and social production, the chain conduction from social needs to social supply to social production and the interactive mechanics between these factors.