前沿与热点

网络舆情分众化差异化演变及其发展趋势研究*

  • 李燕凌 彭明珠 李诗悦
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  • 1.湖南农业大学公共管理与法学学院
    2.美国密歇根州立大学艺术与信息学院
李燕凌(1964-),男,湖南农业大学公共管理与法学学院教授;彭明珠(1995-),女,湖南农业大学公共管理与法学学院硕士研究生;李诗悦(1989-),女,湖南农业大学公共管理与法学学院讲师,美国密歇根州立大学艺术与信息学院联合培养博士研究生。

收稿日期: 2019-03-18

  网络出版日期: 2019-06-12

基金资助

*本文系国家自然科学基金面上项目“动物疫情与网络舆情交互影响机理及其危机管理决策方法研究”(项目编号:71874052)与国家社科基金青年项目“大数据背景下突发事件跨界治理创新研究”(项目编号:16CGL062)研究成果之一。

Research on the Differentiation of Network Public Opinion and Its Development Trend

  • Li Yanling Peng Mingzhu Li Shiyue
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Received date: 2019-03-18

  Online published: 2019-06-12

摘要

:文章采用文献分析方法,对网民分众化差异化现象及其形成原因进行分析,研究认为:信息需求多样性趋动网民分众化差异化的舆情传播,信息异化负面影响改变网民分众化差异化舆情传播方向,社会信任动摇阻滞正面舆情传播并导致网民分众化。通过疏理网民分众化差异化形成后的演化规律发现:分众化差异化网民舆情传播以及网络舆情传播过程中谣言的聚焦、扩散与消除演变,都符合系统动力学SEIR机理,因此,分众化差异化网民转化具有多种可能路径。文章提出政府要正确识别并保障网民的合理利益诉求,科学采用对网络舆情的干预措施,合理控制网络舆情传播监控成本及其代价,正确选择网络舆情传播的引导方式,充分利用分众化差异化规律来引导控制网络舆情。

本文引用格式

李燕凌 彭明珠 李诗悦 . 网络舆情分众化差异化演变及其发展趋势研究*[J]. 图书与情报, 2019 , 39(02) : 83 -91 . DOI: 10.11968/tsyqb.1003-6938.2019029

Abstract

This paper analyzes the phenomenon of differentiation of netizens and its reason by using literature analysis methods. It is analyzed that the diversity of information needs drives the dissemination of public opinion of the netizens, and the negative impact of information alienation changes the direction of the dissemination of the differentiation of public opinion among netizens. Social trust blocks the dissemination of positive public opinion and causes netizens to divide. Analysis of the evolution law after the formation of differentiation of netizens showed: the focus, diffusion, and elimination of rumors in the process of the dissemination of Internet public opinion were all in line with the SEIR mechanism of the system dynamics. Therefore, Differentiating and differentiating Internet users transformation has many possible paths. It is proposed that the government should correctly identify and protect the reasonable interests of Internet users, scientifically adopt intervention measures for Internet public opinion, rationally control the monitoring costs and costs of Internet public opinion communication, and correctly select the guiding methods for Internet public opinion communication, and make full use of the law of differentiation to guide the control of network public opinion.
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