：文章选择学界关注较少的报纸论文为研究对象，探索融合报纸论文学术影响力与社会影响力于一体的综合评价方法，力图形成一个具有创新性和可行性的报纸论文影响力评价方案，进而完善科技成果评价体系。文章首先从融合引文计量和Altmetrics视角出发，根据报纸论文的属性分别从引文指标和Altmetrics指标中筛选出报纸论文学术影响力和社会影响力的评价指标，以层次分析法、变异系数、逼近理想点、灰色关联分析法等模型与方法为理论基础，构建了适用于报纸论文影响力的评价指标体系及综合评价方法，并以《光明日报》理论版论文为评价对象，完成指标数据采集到最终结果计算的完整评价过程，验证评价方法的可行性。理论分析及实证研究均表明，融合了引文计量与Altmetrics的报纸论文影响力综合评价方法具有可行性，评价结果信度较高；结合逼近理想点（TOPSIS）方法与灰色关联分析法合成报纸论文影响力综合评价结果，能有效地避免不同评价指标之间的数据差异性问题，并且在某些评价指标数据不佳甚至缺失时也能完成评价。

Choosing newspaper articles which are less concerned in academia as research subjects, this paper proposes a compound evaluation model combining the academic influence and social influence and builds an innovative and feasible evaluating scheme to measure the influence of newspaper articles, so as to improve the evaluation system of scientific publications. Based on the perspective of integrating citation measurement and Altmetrics, this paper selects the evaluating indicators for academic and social influence drawn from the citation numbers and the web-based altmetric resources according to the different features of newspaper articles. Based on the theory of Analytic Hierarchy Process, coefficient of variation, TOPSIS and Grey Relation Analysis, the evaluation indicators and compound evaluation model for newspaper articles are constructed. Taking the articles published on the theoretical pages of Guangming Daily as the evaluation objects, the complete evaluation process from the indicator data collection to the final result calculation is finished, and the feasibility of the evaluation method is verified. The theoretical analysis and empirical research show that the compound model integrating citation measurement and Altmetrics for the influence evaluation of newspaper articles works and the findings are persuading. The strategy combining TOPSIS with Grey Relation Analysis can effectively avoid the problem of heterogeneous features between different indicators, and also tolerate some poor distributions or missing data.