：数字社会的到来，推动着数字阅读已成为一种重要的阅读方式和发展，数字鸿沟取代信息鸿沟成为社会发展的最大风险，开展数字阅读推广是图书馆新时代的社会责任。包括中美图书馆在内的业界进行了积极的数字阅读推广实践探索。我国图书馆的数字阅读推广，需要以兴趣为纽带进行项目设计，将素养教育融入阅读学习过程之中，开展既有广度又有深度的阅读推广内容营销服务。

The advent of digital society has promoted digital reading has become an important way of reading. Nowadays, the digital divide replaces the information divide has become the greatest risk of social development, and the promotion of digital reading is the social responsibility of the new era of library. Therefore, the library has carried out an active exploration of digital reading promotion practice. The promotion of digital reading in China libraries needs to carry out project design with interest as the link, and integrate literacy education into the process. At the same time, it should carry out the marketing service of reading promotion content with both breadth and depth.