：移动视觉搜索应用于公共文化服务符合国家 “互联网+”的发展战略。通过对移动视觉搜索应用于智慧公共文化服务的需求动机可以发现：公共文化服务领域已有丰富的视觉资源；不同机构视觉资源急需互联；大数据环境激发高层语义表达需求；移动互联网改变人们搜索习惯。随后从视觉资源获取方式、视觉资源组织方式、移动视觉搜索实现方式和应用与服务方式四个方面进行案例分析，构建了一个基于移动视觉搜索技术的智慧公共文化服务模型。文章最后从视觉资源获取、视觉资源组织、移动视觉搜索和应用服务四个层面探讨移动视觉搜索如何应用于公共文化服务。

Under the mobile Internet environment, the application of mobile visual search technology in the field of public cultural services responses to the national strategy of cultural "Internet +", bringing the opportunity of developing smart public cultural services. This paper analyzes the motivation of applying mobile visual search in smart public cultural services. It is concluded that public cultural service fields possess massive visual resources and they urgently need to be linked. Moreover, the demand for high-level semantic of visual resources is generated and people prefer mobile search nowadays. Therefore, this paper proposes a smart public cultural service model based on mobile visual search technology, by analyzing empirical cases. It discusses the important modules from four levels of visual resource acquisition, visual resource organization, mobile visual search and service application.