: 分析公众对不同种类的非遗数字技术采纳的影响因素，可以探索出不同数字化技术和方案对非遗数字化传播的适用程度和影响因素，进而促进非遗信息资源开发与利用。文章通过构建非遗数字传播中的技术采纳模型，采用问卷调查和线下访谈获得样本数据，利用结构方程分析法探究了公众采纳意愿和采纳行为的影响因素。基于UTAUT模型的实证研究发现，结果预期、易用预期、他人干预、促进条件对公众的采纳意愿和采纳行为有显著影响，性别、年龄、学历等调节变量也会产生一定影响。基于此，从质量提升、界面优化、推广宣传与合作共建等方面提出了建议和意见。

Through the analysis of the influence of the adoption of digital technology and different types of intangible cultural heritage on the public, the factors concerning the suitable extent of different digital technology and solutions can be found to promote the development and utilization of information resources of intangible cultural heritage. This paper constructs a model of technology adoption in intangible cultural heritage' digital communication, and obtains the sample data through questionnaire survey and offline interview. The empirical study based on UTAUT model found that expectation of results and ease of use, intervention of others and promotion conditions have significant effect on public adoption and adoption behavior; gender, age and education also have a certain effect on it. Based on this, this paper puts forward some suggestions and comments on the application and adoption of information technology in the digital communication.