：开展学术素养教育是图书馆重要的社会责任。通过MOOC开展学术素养教育是高校图书馆开放教育的探索方向，也是新时期高校图书馆学科服务的一项创新实践。文章依据武汉大学图书馆MOOC学习者的反馈数据，分析了学习者对学术素养课程的需求特征，针对学术素养教育如何合理的嵌入到用户的学术流程之中，文章提出了高校图书馆学术素养教育的嵌入全周期教育策略、阶段性重点策略、学科针对性策略与专业教育融合策略。

It is an innovative attempt for open education of university libraries to carry out academic literacy education through MOOC course. Embedded in the user's process is the key to the success of academic literacy education. Based on the data of MOOC learners survey, this paper analyzes the demand characteristics of learners' for academic literacy course, and puts forward the strategies, including full-cycle strategy, varying with different stages strategy, discipline-oriented strategy and integration with professional education strategy of academic literacy education embedded in university libraries.