：文章从数据化科研环境的形成，环境变化所产生的科研人员数据素养需求两方面对当前科学研究与数据素养教育的内在需求关系进行了论证，指出在科研数据问题的解决、科学的数据化生产方式以及科学交流体系都存在着数据素养教育的需求空间。在此基础上，采用SWOT分析法，剖析了图书馆进行用户数据素养教育的内部条件和外部环境。利用SWOT四种分析模型方法，分别提出了以学术引领促教育的增长性策略、以集成资源促应用的开发型策略、以宣传推广赢关注的营销型策略，以人力资源建设促发展的扭转型策略。

The relation between scientific research and internal demand of data literacy education is demonstrated from the formation of digital environment of research and the lack of data literacy of researchers. On this basis, the paper analyzes the internal conditions and external environment for library to conduct data literacy education with SWOT analysis method. Strategic plans with SWOT analysis are proposed to promote academic research strategies, to facilitate integrated resources development strategy, to conduct marketing strategy, and to aggregate multiple disciplinary human resources.