：《开发西北》的插图内容丰富，有西北寺庙、佛塔及僧人、藏人活动；少数民族生活和生产；西北交通的原始风貌。展示了民俗图景，呈现了重要的历史事件。这些图片是对《开发西北》文字资料的重要补充，为研究上世纪三十年代西北文化遗存提供了珍贵的具象资料。可以帮助读者更形象地了解西北，认识西北，也为学者们的研究提供了文献依据。《开发西北》广告的主要内容是书刊，内容以反映时局，介绍西北，宣传西北为主。广告几乎涵盖了当时研究西北的主流刊物和出版物，为西北开发史和民国报刊史研究提供了重要的书目信息。广告蕴含了当时大量的学术动态和社会思想，是了解当时思想文化的一个重要窗口。

Every issue of Developing the Northwest was illustrated with pictures including temples, and pagoda, activities of monks, production of Tibetans and other minority people, original traffic styles, folk activities and important historical events. These pictures were good supplements to the magazine and are treasure resources for the study of Northwest China in 1930s. The advertisements in Developing the Northwest were mainly about books and journals, including almost all the mainstream publications studying the Northwest at that time. These advertisements are important to learn about the society and culture of that period.