：碎片化信息阅读的兴起引起了学术交流方式的变化，相关研究也引发了社会关注。文章为了探索碎片化信息阅读行为的特点与影响因素，基于TAM模型、动机理论、使用与满足模型，以微信平台为调研依托，以问卷星作为调查渠道，针对碎片化信息阅读行为做了数据调查与分析。研究结果发现：碎片化信息阅读行为在使用的方式、程度、频率、时间、活动状态等方面特点明显，同时可以受到感知有用性、感知易用性、感知娱乐性、感知社会性、感知成本、规范压力等因素影响；碎片化信息阅读的主要群体为青年，他们能够有效地进行媒介使用，微信的碎片化阅读对学术阅读有一定良性影响，但同时也存在着分散注意力等影响深度阅读的负面倾向。

With the rapid development of fragmentation reading, the way of academic communication has been influenced, and related research has attracted the attention of the academic circles. This thesis is aimed at studying the character of fragmentation reading and its influence factors, based on TAM model, motivation theory and theory of use and gratification. Empirical quantitative research over fragmentation reading behavior is done by taking WeChat platform as the research background and app So jump to make the questionnaire. According to the related research, the character of the way of fragmentation reading behavior, level, frequency, time and active state are obvious. At the same time, people could sense the impact from the influencing factors, like PU, PEOU, perceived entertainment, perceived sociality, perceived cost, and subjective norm. The main group reading fragmentation is the youth group because they can use the intermediary effectively. Fragmentation reading in Wechat has positive impact on academic reading of students. However, it has the negative effect on depth reading.