：文章从社会资本的关系资本、结构资本以及认知资本对社交媒体学术搜索行为的影响因素进行探究。研究结果发现：关系资本对社交媒体学术搜索行为的感知有用性具有积极影响，认知资本对社交媒体学术搜索行为的感知有用性具有积极影响；感知有用性对用户利用社交媒体的主动搜索意愿具有积极影响；感知享受性对用户利用社交媒体的主动搜索意愿具有积极影响。

On account of social capital, this paper explores the influence factors of social media academic search behavior with three aspects about relational capital, structure capital and cognitive capital. The conclusion comes that relational capital positively affects the perceived usefulness of social media academic search behavior; cognitive capital positively influences the perceived usefulness of social media academic search behavior; perceived usefulness shows positive influence on voluntary search willing when people use social media; perceived hedonic positively affects users' voluntary search willing during using social media.