：事业发展和生存环境的变化，驱动着图书馆和实体书店两大传统阅读推广主体的合作融合，也产生了诸如“彩云服务”和“馆店合一”等具有代表性的“图书馆+书店”融合服务模式。文章对多种“图书馆+书店”融合服务模式的空间利用、服务创新、技术支撑、效益评估比较，并对“图书馆+书店”融合服务模式构建的合作制度构建、共赢原则坚持、人员业务培训等注意事项进行了分析，最后提出了“图书馆+书店”融合服务模式的发展趋势。

The change of living conditions and career development makes cooperation of library and bookstore, the traditional two main promoters of reading, thus appearing the new service model, cloud service and library + bookstore. The paper analyzed problems in this new model of service and discussed its development trend.